Печатни реклами, приканващи непълнолетни да залагат (Защо да чакаш, докато станеш на 18, залагай сега!) са привлекли вниманието на регулатора по рекламата – според Гардиан.
The Advertising Standards Authority has banned the controversial ad campaign for ThePool.com, the gambling company attacked by the culture secretary, Tessa Jowell, as “utterly reprehensible” for encouraging under-18s to bet online.
Last month, Lord Borrie, the chairman of the ASA, personally ordered the ads to be pulled – a highly unusual step for the regulator, which usually conducts an investigation prior to making such a move.
The campaign – a leaflet, an ad in the free newspaper Metro and an ad in lads’ mag Zoo – used lines such as “BANNED – Find out what they don’t want you to know” and “Why wait ’til 18? Bet at 16”.
